What Your CEO Needs to Know About Sales Compensation PDF
By:Mark Donnolo
Published on 2013-01-15 by AMACOM
The way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message. Yet most senior executives fail to see the big picture, leading to fundamental misalignments between sales strategy and organizational goals. Featuring insightful interviews with Fortune 1000 C-level executives and real lessons from the field, this essential book reveals the tough questions leaders should be asking about how sales incentives drive the business. It provides valuable thought models and a Revenue Roadmap identifying the four major competency areas and 16 related disciplines that must connect for an organization to grow profitably. Last but not least, readers will find an interactive report card they can use to grade their own compensation plans. Sales compensation powers the performance of the entire business. What Your CEO Needs to Know about Sales Compensation casts a spotlight on how leaders at all levels can leverage the strategic power of incentives to reach the ultimate goals of their organization.
This Book was ranked at 30 by Google Books for keyword Marketing Sales Sales Selling Business Money.
Book ID of What Your CEO Needs to Know About Sales Compensation's Books is WVomMrlh_uUC, Book which was written byMark Donnolohave ETAG "u1Xt4oK91Mw"
Book which was published by AMACOM since 2013-01-15 have ISBNs, ISBN 13 Code is 9780814432280 and ISBN 10 Code is 081443228X
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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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