Shopper Marketing PDF Download

Shopper Marketing PDF
By:Markus Ståhlberg,Ville Maila
Published on 2012-02-03 by Kogan Page Publishers

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

This Book was ranked at 12 by Google Books for keyword Marketing Sales Sales Selling Business Money.

Book ID of Shopper Marketing's Books is wvJ4-eIFSEYC, Book which was written byMarkus Ståhlberg,Ville Mailahave ETAG "IA7p4exLE0U"

Book which was published by Kogan Page Publishers since 2012-02-03 have ISBNs, ISBN 13 Code is 9780749464721 and ISBN 10 Code is 0749464720

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "296 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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