The Brand Gym PDF Download

The Brand Gym PDF
By:David Taylor,David Nichols
Published on 2010-04-09 by John Wiley & Sons

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 |workouts| that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on |recession proof branding|, how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the |World's 50 most important marketing thinkers|.

This Book was ranked at 13 by Google Books for keyword Management Leadership Strategy Competition Business Money.

Book ID of The Brand Gym's Books is c5T37D8fmqAC, Book which was written byDavid Taylor,David Nicholshave ETAG "7asqUVuDc54"

Book which was published by John Wiley & Sons since 2010-04-09 have ISBNs, ISBN 13 Code is 9780470971338 and ISBN 10 Code is 0470971339

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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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