Marketing Your Business PDF Download

Marketing Your Business PDF
By:John Westwood
Published on 2011-03-03 by Kogan Page Publishers

Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to use the internet, set up websites and online shops, use traditional and online public relations including social media, plan advertising and sales promotion campaigns, prepare sales literature and manage exhibitions. Also with practical advice and tips on getting into export as well as a thorough explanation of the new market concept of Application Selling, Marketing Your Business is an all-in-one guide to everything you need to know about marketing today and is an essential resource for your business.

This Book was ranked at 9 by Google Books for keyword Marketing Sales Sales Selling Business Money.

Book ID of Marketing Your Business's Books is CuSEsdtZwaoC, Book which was written byJohn Westwoodhave ETAG "AhtsOS0e43Q"

Book which was published by Kogan Page Publishers since 2011-03-03 have ISBNs, ISBN 13 Code is 9780749462727 and ISBN 10 Code is 0749462728

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "264 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is true

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