Key Account Management PDF Download

Key Account Management PDF
By:Peter Cheverton
Published on 2015-02-03 by Kogan Page Publishers

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers.

This Book was ranked at 16 by Google Books for keyword Marketing Sales Sales Selling Business Money.

Book ID of Key Account Management's Books is Ws9uBgAAQBAJ, Book which was written byPeter Chevertonhave ETAG "EpYeytZnEP0"

Book which was published by Kogan Page Publishers since 2015-02-03 have ISBNs, ISBN 13 Code is 9780749469412 and ISBN 10 Code is 0749469412

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Book which have "416 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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