Essentials of Patents PDF Download

Essentials of Patents PDF
By:Andy Gibbs,Bob DeMatteis
Published on 2003-03-25 by John Wiley & Sons

While there are many books on |how to patent| and patent law,Essentials of Patents delivers practical advice on how to leveragepatents as a powerful competitive corporate tool. This is not your |ordinary patent book|. It's emphasis is directedto patent management with the express emphasis of increasingshareholder value, and it's audience, each with its own chapter,includes the CEO / ICO, CFO, CTO, and cross functional managers ofHR, Engineering, Manufacturing and IT. Essentials of Patents isarguably one of the first works on intellectual property thatdrives home the importance of patent creation, protection andexploitation throughout the enterprise. Gibbs and DeMatteis show how patents can enhance competitiveintelligence, product development cost reduction, product lineexpansion, and revenue streams, making this guide a must-have forthe savvy manager. In it, the authors introduce a new management methodology: PatentQuality Management, or |PQM|. With public company market valuesmore than 90% attributable to the value of intangible assets andpatents, the time has come for all corporate managers, not justR&D and legal counsel, to master intellectual propertymanagement in this competitive global market (and shareholders aredemanding it).

This Book was ranked at 39 by Google Books for keyword Management Leadership Strategy Competition Business Money.

Book ID of Essentials of Patents's Books is woAegGFNVXAC, Book which was written byAndy Gibbs,Bob DeMatteishave ETAG "UwkOqi52FTg"

Book which was published by John Wiley & Sons since 2003-03-25 have ISBNs, ISBN 13 Code is 9780471456612 and ISBN 10 Code is 0471456616

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Book which have "288 Pages" is Printed at BOOK under CategoryLaw

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